Content marketing: internal curation vs. content distribution
The content marketing requires constant messages. It has become a boiler that consumes them quickly and asks for more. New software programs convert any message in new content. They act in ways contrary to the recommendations of Forrester, which indicates that improving is the distribution of content. In any case, a good content strategy reduces the need for content marketing.
Post in Spanish: Marketing de contenidos: ‘internal curation’ frente a distribución