Example of bad content for an sloppy crisis communication
Study of youniquemoney.es business communication, unauthorized by the Spanish central bank. The texts are bad, programming are sloppy, 404 status pages are mistaken, there are contents that seem undeterred by the crisis and excuses blame others for their situation. The case demonstrates the need for integration of crisis communication into content strategy.
Post in Spanish: Ejemplo de mal contenido para una comunicación de crisis chapucera