How data journalism benefits the Brand
In a new information ecosystem, the Brand becomes editor and has an own newsroom. Communication is direct and without intermediaries. The new consumer of information is mature and intelligent, able to interpret data. Therefore, it is mandatory incorporate data journalism profiles in brand newsrooms. These journalists may induce rational and psychosocial effects, and public discussion.
Post in Spanish: Cómo beneficia el periodismo de Datos a la Marca