New and dispensable booklet about brand journalism
Just released the ‘Periodismo de marca’ manual by Alberto Arébalos. The book is intended for entrepreneurs interested in the brand journalism. However, the work mixes characteristics of content marketing, native advertising and brand journalism into a hotchpotch very confusing. The book of 28 pages is available in kindle format and is dispensable.
Post in Spanish: Publican un opúsculo prescindible sobre periodismo de marca