Online tools to test the emotional effectiveness of videos
Strategy use elQ platform for measuring the emotions of viewers videos. elQ record 10,000 points on the faces of the spectators and recognizes the emotions they feel when watching videos. The demographic, geographic, emotional conclusions related to the time of playback allow the content strategist to improve the message.
Post in Spanish: Herramientas online para el test emocional de la eficacia de vídeos