The ‘anti web metrics’ in content marketing: better without KPI
The Forrester’s latest report about content marketing serves as an argument to discard web metrics as a measure of effectiveness of the content. Better see if it works or does not work. If it has been read or downloaded, quite apart from other data. Other data only indicate a trend. Forrester also demands patience users content marketing.
Post in Spanish: La ‘antimétrica’ en el marketing de contenidos: mejor sin KPI