The bad idea of POEM content marketing strategy
The POEM and PESO content marketing strategies prioritise channel to content. First, it chosen communication channel and then generates the message. The practice involves creating content that is superfluous and of little interest to the recipients, who will be disconnected in the short term. The high viewing figures do not compensate for the result.
Post in Spanish: La pésima idea de la estrategia POEM en marketing de contenidos