The book “Periodismo de marcas”, now on sale
“Periodismo de marcas” is a treatise on brand journalism for journalists and business executives who want to implement it in their organizations. The book argues that this discipline is genuine journalism, away from the metaphor of journalism or imposture. Its implementation involves setting new goals in brand communication and a profound transformation of the business organization.
Post in Spanish: El tratado «Periodismo de marcas», ya a la venta