The ‘cruft concept’ in content strategy
The cruft is formed by elements of programming and content components that impair the correct transmission of the page message. Although the effect seems imperceptible, users are frustrated by not access the content they want immediately. The content strategist must sublimate the main content and eliminate or relegate secondary and superfluous content based on the device query.
Post in Spanish: El concepto ‘costra’ en estrategia de contenidos