The irrelevance of calculating the ROI on content strategy
Calculating the ROI of content strategy may be unnecessary, completely irrelevant and be a futile effort, according the strategists gathered last night in Barcelona. However, some projects require that you calculate ROI on investment. This post details the difficulties of calculation, preference for control of KPI and remember that the strategy is a sunk fixed cost.
Post in Spanish: La irrelevancia del cálculo del ROI en la estrategia de contenidos