The rhetoric of expectations for routes of informative consumption
Any webpage that is part of an internal navigation route must answer the five questions of rhetoric of expectations. A visitor at first sight, must satisfy the five expectations that define the content, its importance, its authorship and its relationship with the front and rear stage of the route. The painstaking work of building messages will give more cohesion to content, making more effective.
Post in Spanish: La retórica de las expectativas en las rutas de consumo informativo