The strategist dilemma about the success of prankvertising
Advertising prank videos are hot. They get so many visits that are part of the list of the most viewed on Youtube. However, his life is fleeting. The problem will be how to deal, from the content strategy in the future, when your life is over. The post discusses this trend and presents possible future actions, without establishing any pattern of behavior.
Post in Spanish: El dilema del estratega ante el ‘prankvertising’ de éxito