The very bad content strategy of Puff Cigarette
The italian manufacturer of electronic cigarettes Puff Cigarette has created a page to defend against a possible restriction of use in Europe. Their strategy is to create content sniper type, but they have done wrong. The site is isolated on its website, the texts are not understood, the message is hollow and information linked is too complex. Puff need a new content strategy.
Post in Spanish: La nefasta estrategia de contenidos de Puff Cigarette