Tricks to know when something is brand journalism
When someone hears first about Brand Journalism, always find examples that could be. Many times they are not. For anyone has to determine whether an informative product is Brand Journalism, this post includes a number of requirements to be met. If the number of fail requirements exceeds to meets, or does not influence in any way, it’s not. It’s that simple.
Post in Spanish: Pistas para saber cuándo algo es periodismo de Marca