Who’s who in the dept of corporate content (I)
The Hays labor market guide offers a disappointing image of professionals dedicated to building contents. In this first part of the post is explained that companies do not know what content is or how is managed, surrendering to marketing. Also are reviewed the necessary professional profiles for a more sustainable organization that adding value to the brand.
Post in Spanish: Quién es quién en el área de contenidos corporativos (I)