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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Creating corporate video content with a mobile phone

Tips for building a corporate video message using a simple mobile phone to film, montage, upload and publish the content. The use of the interview makes it possible to extract informative statements that illustrate and contribute greater veracity and credibility to the organization. The use of domestic tools such as the mobile phone brings immediacy and economic sustainability.

Post in Spanish: Cómo crear contenido corporativo en vídeo con un teléfono móvil

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When to use ROT and KCR audits in content strategy

Although the ROT and KCR audits are similar, their procedures, purposes and indications are distinct. The first one is used for the periodic maintenance of the communicative capacity of the content. The second one is used for the hierarchy, reorganization and cleaning of the pieces of content that will be transferred to a new technological platform.

Post in Spanish: Cuándo usar las auditorías ROT y KCR en Estrategia de Contenidos

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Strategic use of content in the new mandatory CSR

The transposition of a European directive into Spanish law obliges most companies to publish a mandatory report on Corporate Social Responsibility (CSR) that can be converted into strategic content. The law establishes the informative sections that companies should address in this report: anti-corruption measures, labor relations, gender equality, sustainability, etc. 

Post in Spanish: Uso estratégico del contenido de la nueva RSC obligatoria

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Strategic scrutiny milestones in experimental content

Criteria for the determination of the moment in which some experimental content is to be scrutinized by the organization. The scrutiny will sought opinions on the decisions that have been made in the process of developing the message. The test serves to continue the project or to go back and reconsider some of the decisions taken. This assay is useful when there is no previous experience.

Post in Spanish: Hitos estratégicos de escrutinio en contenido experimental

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