¿Nos autoriza a instalar cookies durante su navegación por Estrategia del Contenido?

Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

Consultoría / externalización:
Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

Ruta de la página y presencia en Redes sociales

Buscador interno

Si le resulta más cómodo, puede utilizar también las opciones opensearch en este website

Buscador

Comments: 1

Content quality criteria according to reading patterns

The inclusion of touch screen behavior on other devices is changing the reading patterns of web pages. Models that were only given on mobile devices are reaching laptops and desktops. The change involves modifying the criteria for developing the content so that communication is more effective. We must forget unquestionable and automated models and incorporate more effective content strategies.

Post in Spanish: Criterios de calidad del contenido según los patrones de lectura

Permalink

Content strategies for the use of web notifications

50% of visitors to websites that offer web push notifications subscribe to them, according to several studies. These reports also show that the cancellation rate is 10% per year. The annoying user who abandons notifications has lost his confidence in communication and corporate brand image. This post collects content strategies to reduce the abandonment rate and contraindications of this technology.

Post in Spanish: Estrategias de contenidos para el uso de notificaciones web

Permalink

Implementation guide of singular corporate style in the strategic content

In an omnichannel universe, the visual singularity of the design of the contents of the brands is irretrievably lost. For the messages to be recognizable and mentally associated with the organization that publish them, it is necessary to create a sofistied Publish Guide, coordinated by a external content strategist. This post describes the advantages and the implementation process.

Post in Spanish: Guía de implantación de estilo corporativo singular en el contenido

Permalink