The storytelling strategic approach as compared to content
Storytelling analysis from a content strategy perspective. The storytelling is an attitude and not a technique. This conclusion contrasts with the vision of storytelling as a simple narrative of events. The utilisation with a wide range view of the communication is part of the content strategy. The tactical view is in the field of advertising. However, the content strategy can use storytelling
The content treated as a communication channel is more efficient than the contents treated as a product. In the first case it is cheaper, strengthens the brand and ensures competitiveness. In the second, look for a quick sale and can affect the rest of communicative actions of the company.
Sending a tweet every 18 minutes provides more chances that the message reaches the recipient. Avoid saturation of Twitter, the number of followers, applications using, and the shipping schedule can ensure content strategy on social networks.
General Electric created a page for their innovation experts. Each expert gives his personal tweet to mosaic page. The user can consult easily and transparently. The specialists are the backbone of content strategy.
Treatise written by Karen McGrane. In the book discusses methods and criteria of choice when you need to display web content on mobile devices. She prefers the semantically structured content and adaptive content.