Background Brand Journalism: the ‘Boccaccio’ magazine
Review of Barcelona magazine ‘Boccaccio’ (70s), from the perspective of Brand Journalism. The publication took the name of the brand that edited. Apparently banal and erotic, their content was addressing an audience who played social and political changes. Although its distribution was very limited, the government allocated a unique person to control.
Post in Spanish: Antecedentes del Periodismo de Marca: la revista ‘Bocaccio’