Factors for post-mortem stage in content strategy
Analysis of factors affecting the planning and development of the post-mortem stage for strategic content management. The study was performed from the dissolution of an electoral coalition. The four trigger factors are: end the contract with the agency content strategy, seasonal end of the activity of the organization, total end of the activity or program of action, and the crisis communication.
Post in Spanish: Factores de la etapa post-mortem en estrategia de contenidos