Functions and objectives of the mandatory annual review of content
The functions of the periodic review of web content is the alignment between the message and the brand, consistency of content, strategic coherence, respect of the legal commitment, technological effectiveness and detection of changes of interest in the audience. Some objectives may be covered by the in-house content strategist. Others can only address them outside consultants in content strategy.
Post in Spanish: Funciones y objetivos de la revisión anual de contenidos