Mashable will increase the investment in long-form content
Adam Ostrow, Mashable CSO, announced that its website will increase the investments in long-form content and videos. Ostrow made the statement at a conference at Ogilvy & Mather New York. He also stated that the keys to success will be the implementation of brand journalism, the brands newsroom in real time, native advertising for the amplification of messages, and content adaptive.
Post in Spanish: Mashable apuesta por el contenido de formato largo