No-persuasive content that promotes user decisions
When the content is clearly persuasive, is aversive and expires quickly. Instead, the piece of content that qualifies as the theory of Sense-Making communication is more efficient and durable. The theory was established in the field of business management, to find out how decisions were made, and moved into the field of public communication.
Post in Spanish: Contenido no persuasivo que propicia las decisiones