Mandatory legal requirements for the content in the web sites
This post gives an overview of the legal dispositions requiring publish certain content on websites. The legislation affects data protection, transparency in the use of public funds, nutritional and health information and financial information. A service package was also announced to help companies to comply with the Transparency Act.
Rules for changing CMS platform keeping the communicability and functionality of the corporate content. The first step is hiring a content strategist to define which messages are rescued and structured content which must be transferred manually.
Explanation of contents endpoints according to the scheme ROT (Reiterated, Outdated, Trivial). The goal is to determine the quality and level of preservation of the content. ROT is part of the content inventory in an audit. For each URL, at the discretion of the auditor, the content can delete, rewrite, reclassify, add, disaggregate or dating again.
When to use ROT and KCR audits in content strategy
Although the ROT and KCR audits are similar, their procedures, purposes and indications are distinct. The first one is used for the periodic maintenance of the communicative capacity of the content. The second one is used for the hierarchy, reorganization and cleaning of the pieces of content that will be transferred to a new technological platform.
Calculation of the price of corporate content before a business absorption
The corporate content is an asset of the company that can obtain a fair price in the processes of purchase, merger or business absorption. This post explains a method for calculating the maximum price and the minimum trading price. The method is based on the quality and ability to create audiences and not on the audiences achieved. On the calculated cost price, a number of weightings are applied.
In very competitive economic sectors, with many operators and undifferentiated content, the fine tuning of the content creation processes can be decided from a Systematic Tonal Analysis. The study breaks down the four dimensions of corporate voice into quantifiable factors, eliminating subjectivity and allowing repetition of results. This post explains how we do it in Estrategia del Contenido.
Fine adjustment in cascade of strategic content for non-profit
Non-profit organizations often manage emotions that influence their way of communicating. Emotions are part of a persuasive content that alters the communication line of the organization in a serious way. In addition, these non-profit institutions often have few resources to address content. To avoid possible inappropriate content for your audience, the cascade tactic allows fine-tuning.