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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

Diseño de operaciones con contenido:
Análisis y ejecución de Estrategia de Contenidos
global y Periodismo de Marca

Ruta de la página y presencia en Redes sociales

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Message recipients, another difference between marketing and content strategy

Analysis of the way in which the recipients of the messages are focused by content strategy and content marketing. From an economic perspective, the focus of broad spectrum of content strategy is more profitable than targeting that makes content marketing. This post summarizes other differences between the two disciplines.

Post in Spanish: Destinatarios, otra diferencia entre marketing y estrategia de contenidos

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Phases of the annual review of the corporate content calendar

The year begins and you have to review the publication calendar. The election of the most suitable date for each piece allow the most effective communication, contributing more value and managing the resources better. A semiprofessional review contemplates seven aspects that affect the calendar. You will do it under principles of content strategy.

Post in Spanish: Fases de la revisión anual del calendario de contenidos

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Context content trends for fashion retailers

Exploration of content trends for retailers in the fashion sector. The use of corporate websites that prolong the contribution of content value is proposed. The content map affects the personal, socio-political and spatio-temporal contextualization of the garments. It is intended that the buyer discover the content more easily and spend more time in the establishment.

Post in Spanish: Tendencias de contenido de contexto para minoristas de moda

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Methods of prior evaluation of the design applied to the content

Principles and indications of the methods of prior evaluation of the design applied to the content. The goal is to adapt background and form to achieve more effective communication, without sacrificing resources or budget and to avoid the distrust of uncommitted managers. The three methods consist of the separation of background and form, the comparison of content models in use and the hierarchy.

Post in Spanish: Métodos de evaluación previa del diseño aplicado al contenido

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Extrinsic rewards in intentional content

Some content design methods use the extrinsic rewards to create the architecture of the messages. These factors are the advantages offered by what the content is about for the receiver that is invited to act (buy, download…). They are emotional and, often, morally unavowable. It is only understood in the context of the receiver and therefore requires the use of individualized communication tactics.

Post in Spanish: Las recompensas extrínsecas en el contenido intencional

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