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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Message recipients, another difference between marketing and content strategy

Analysis of the way in which the recipients of the messages are focused by content strategy and content marketing. From an economic perspective, the focus of broad spectrum of content strategy is more profitable than targeting that makes content marketing. This post summarizes other differences between the two disciplines.

Post in Spanish: Destinatarios, otra diferencia entre marketing y estrategia de contenidos

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Content strategies for the use of web notifications

50% of visitors to websites that offer web push notifications subscribe to them, according to several studies. These reports also show that the cancellation rate is 10% per year. The annoying user who abandons notifications has lost his confidence in communication and corporate brand image. This post collects content strategies to reduce the abandonment rate and contraindications of this technology.

Post in Spanish: Estrategias de contenidos para el uso de notificaciones web

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Implementation guide of singular corporate style in the strategic content

In an omnichannel universe, the visual singularity of the design of the contents of the brands is irretrievably lost. For the messages to be recognizable and mentally associated with the organization that publish them, it is necessary to create a sofistied Publish Guide, coordinated by a external content strategist. This post describes the advantages and the implementation process.

Post in Spanish: Guía de implantación de estilo corporativo singular en el contenido

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Editorial calendar subtypes in content strategy

Description and indications of editorial calendar subtypes that are used in Content Strategy: indicative, countdown, forward count, review, and process. Calendar subtypes respond to operational needs of the content department. Instead, each type of calendar —permanent, mandatory, open, cadence or reactive— is based on strategic criteria.

Post in Spanish: Subtipos de calendario editorial en estrategia de contenidos

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Brand journalism: ‘Airbnbmag’ succumbs to the hyperlink

Analysis of the brand journalism put into practice by Airbnbmag in its first number after the premiere issue of May. There is an excess of the presence of the Airbnb hosts in the content and, consequently, of the use of links to the platform that could damage the viability of the journalistic project.

Post in Spanish: Brand Journalism: ‘Airbnbmag’ sucumbe al hiperenlace

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