The connection between the extended content and the user affinity
A study by Chris Breaux, of Chartbeat, has shown a direct relationship between the time spent at site and the degree of adhesion of the user to the thesis defended by the author. Although Breaux warns that the study is not conclusive, suggests that a stay of more than one minute accomplished convincing more the reader.
Defining the schema of links in the Guide of Publication
One of the documents that are delivered in a consulting of content strategy is the Guide of Publication. This delivery includes scheme of links indicating to authors how and when to use links to other content. The scheme analyzes the profits of links and their characteristics to authorize or recommend their use.
Pros and cons for the use of emojis in content strategy
Emojis are a huge temptation for corporate content authors. Everyone uses them and they facilitate the communication of emotional issues. Faced with some advantages, such as the emulation of face-to-face conversation, emoticons also offer many drawbacks. Some reports have verified a disdain of the messages that include them and the technology does not always favor them. This post lists all the arguments.
Phases of the annual review of the corporate content calendar
The year begins and you have to review the publication calendar. The election of the most suitable date for each piece allow the most effective communication, contributing more value and managing the resources better. A semiprofessional review contemplates seven aspects that affect the calendar. You will do it under principles of content strategy.
Some content design methods use the extrinsic rewards to create the architecture of the messages. These factors are the advantages offered by what the content is about for the receiver that is invited to act (buy, download…). They are emotional and, often, morally unavowable. It is only understood in the context of the receiver and therefore requires the use of individualized communication tactics.
Corporate security management in blogs lacking governance
Some managers put the corporate blog in the hands of their employees. They give them the company communication without establishing any control. At their discretion, workers can commit crimes of information, against the honor or privacy of individuals, against intellectual or industrial property, and against the consumer. In addition to damage to reputation, the company may be condemned.
Control of normative inflation in content strategy
The roadmap of the content strategy of an organization must include the planning of corrective measures of normative inflation in style guides and publication rules. Regulatory obesity occurs in complex communication departments and in companies that unify all their contents in a single area. The addenda to the norms are often incomprehensible, contradictory or confusing, damaging the efficiency.