The cohesion of content into Internal Homepage strategic use
Very large or very deep navigation websites begin to fully exploit the potential of the internal homepages (IH). For the user that directly access the landing page, IH is very useful. IH organize content and move a coherent message in a cohesive content. In the post we analyze the usage model of syntactic-semantic analysis of information node as a tool to decide the use of IH.
Study of factors that determine the adoption of an organizational structure for the governance of content strategy. Analysis of the characteristics for centralized, filtering, collegial, delegate, decentralized and outsourced models.
Some wholesalers of products and services and ERP developers company offer private label websites. The problem is that they have a fixed and unchanging structure. Its content is very poor. Create a content strategy is almost impossible or would benefit all businesses using the same model brand-white.
Control of normative inflation in content strategy
The roadmap of the content strategy of an organization must include the planning of corrective measures of normative inflation in style guides and publication rules. Regulatory obesity occurs in complex communication departments and in companies that unify all their contents in a single area. The addenda to the norms are often incomprehensible, contradictory or confusing, damaging the efficiency.
Implementation guide of singular corporate style in the strategic content
In an omnichannel universe, the visual singularity of the design of the contents of the brands is irretrievably lost. For the messages to be recognizable and mentally associated with the organization that publish them, it is necessary to create a sofistied Publish Guide, coordinated by a external content strategist. This post describes the advantages and the implementation process.
Description and indications of editorial calendar subtypes that are used in Content Strategy: indicative, countdown, forward count, review, and process. Calendar subtypes respond to operational needs of the content department. Instead, each type of calendar —permanent, mandatory, open, cadence or reactive— is based on strategic criteria.
Brand journalism: ‘Airbnbmag’ succumbs to the hyperlink
Analysis of the brand journalism put into practice by Airbnbmag in its first number after the premiere issue of May. There is an excess of the presence of the Airbnb hosts in the content and, consequently, of the use of links to the platform that could damage the viability of the journalistic project.