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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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The cohesion of content into Internal Homepage strategic use

Very large or very deep navigation websites begin to fully exploit the potential of the internal homepages (IH). For the user that directly access the landing page, IH is very useful. IH organize content and move a coherent message in a cohesive content. In the post we analyze the usage model of syntactic-semantic analysis of information node as a tool to decide the use of IH.

Post in Spanish: La cohesión del contenido en la estrategia de internal homepage

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‘Private label’ free sites and content strategy

Some wholesalers of products and services and ERP developers company offer private label websites. The problem is that they have a fixed and unchanging structure. Its content is very poor. Create a content strategy is almost impossible or would benefit all businesses using the same model brand-white.

Post in Spanish: Los sitios ‘marca blanca’ gratuitos y la estrategia de contenidos

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Brand journalism: ‘Airbnbmag’ succumbs to the hyperlink

Analysis of the brand journalism put into practice by Airbnbmag in its first number after the premiere issue of May. There is an excess of the presence of the Airbnb hosts in the content and, consequently, of the use of links to the platform that could damage the viability of the journalistic project.

Post in Spanish: Brand Journalism: ‘Airbnbmag’ sucumbe al hiperenlace

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Using RACI matrix in complex content departments

The RACI (Responsible, Accountable, Consulted and Informed) matrix is used in Content Strategy during the modeling content phase, with the workflow diagrams for each informative piece. The model serves complex content creation departments that are geographically disaggregated or have outsourced functions, to improve their processes and recognize responsibilities in each editorial function.

Post in Spanish: Uso de RACI en departamentos de contenido complejos

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Content strategy for planning the corporate intranet

The success of an intranet depends more on content strategy than on technology. When planning the intranet, it is necessary to analyze the jobs as audiences and determine what information each recipient needs. This way they will find faster the information and the useful content will always be up to date. Some classic intranet features can be replaced by other more effective platforms.

Post in Spanish: Estrategia de contenidos para planificar la intranet corporativa

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Strategic use of content in the new mandatory CSR

The transposition of a European directive into Spanish law obliges most companies to publish a mandatory report on Corporate Social Responsibility (CSR) that can be converted into strategic content. The law establishes the informative sections that companies should address in this report: anti-corruption measures, labor relations, gender equality, sustainability, etc. 

Post in Spanish: Uso estratégico del contenido de la nueva RSC obligatoria

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