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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Creating functional content on mobile devices only in apps

A study on mobile marketing developed by IAB Spain and released today shows that 71% of internet connections from mobile devices are produced from apps. The rate double that of 2012 and is equal to connections from web pages on mobile devices (72%). The data allow discriminating a functional content from apps and other content from web pages.

Post in Spanish: El contenido funcional en móviles, a las apps

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The buying experience with iBeacon and contextualized content

iBeacon BLE will revolutionize the information given to customers when they walk by a store. With Apple’s latest invention, the shelves and the aisles of supermarkets become an active factor that contextualizes the products and the online communication and transform the entire shopping experience. The content strategist must combine the who and when factors to display the messages more efficient.

Post in Spanish: La experiencia de compra con iBeacon y el contenido contextualizado

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Errors in the geolocated content: methods and causes

The recipient of web content is, usually, not aware that messages are geotargeting delivered. Programmers use the GPS signal, the mobile phone masts and IP addresses to find out from where the web page is query. And these systems are not free of errors that seriously affect the way in which content is delivered. This post discusses methods and sources of error.

Post in Spanish: Errores en el contenido geolocalizado: métodos y causas

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Content strategies for the use of web notifications

50% of visitors to websites that offer web push notifications subscribe to them, according to several studies. These reports also show that the cancellation rate is 10% per year. The annoying user who abandons notifications has lost his confidence in communication and corporate brand image. This post collects content strategies to reduce the abandonment rate and contraindications of this technology.

Post in Spanish: Estrategias de contenidos para el uso de notificaciones web

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Content strategy for planning the corporate intranet

The success of an intranet depends more on content strategy than on technology. When planning the intranet, it is necessary to analyze the jobs as audiences and determine what information each recipient needs. This way they will find faster the information and the useful content will always be up to date. Some classic intranet features can be replaced by other more effective platforms.

Post in Spanish: Estrategia de contenidos para planificar la intranet corporativa

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Creating corporate video content with a mobile phone

Tips for building a corporate video message using a simple mobile phone to film, montage, upload and publish the content. The use of the interview makes it possible to extract informative statements that illustrate and contribute greater veracity and credibility to the organization. The use of domestic tools such as the mobile phone brings immediacy and economic sustainability.

Post in Spanish: Cómo crear contenido corporativo en vídeo con un teléfono móvil

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