Analysis of a infographic piece of the Chicago Tribune that serves to study the criteria of choice of communication formats. Selecting a format depends on the logic of the narrative, available resources, the expectations generated by the website, the existing expectations in the economic sector and the alternatives available.
Indications for use of heat maps in real time for local content
The geographical position data of mobile phones can become useful content for show information of local character. The generation of a heat map in real time converts this data into useful and practical content, gregarious, funny, persuasive and analytical. In this post different indications for using heat map for these purposes are proposed.
The urgent need for structured content for restaurants
The IO app that is able to understand, comprehend and interpret a user that looking for a restaurant involves an urgent change in the construction of the contents of the websites of the restaurants. Just create structured content using HTML5 resources efficiently and snippets in Microdata.
Pros and cons for the use of emojis in content strategy
Emojis are a huge temptation for corporate content authors. Everyone uses them and they facilitate the communication of emotional issues. Faced with some advantages, such as the emulation of face-to-face conversation, emoticons also offer many drawbacks. Some reports have verified a disdain of the messages that include them and the technology does not always favor them. This post lists all the arguments.
Methods of prior evaluation of the design applied to the content
Principles and indications of the methods of prior evaluation of the design applied to the content. The goal is to adapt background and form to achieve more effective communication, without sacrificing resources or budget and to avoid the distrust of uncommitted managers. The three methods consist of the separation of background and form, the comparison of content models in use and the hierarchy.
Control of normative inflation in content strategy
The roadmap of the content strategy of an organization must include the planning of corrective measures of normative inflation in style guides and publication rules. Regulatory obesity occurs in complex communication departments and in companies that unify all their contents in a single area. The addenda to the norms are often incomprehensible, contradictory or confusing, damaging the efficiency.
Implementation guide of singular corporate style in the strategic content
In an omnichannel universe, the visual singularity of the design of the contents of the brands is irretrievably lost. For the messages to be recognizable and mentally associated with the organization that publish them, it is necessary to create a sofistied Publish Guide, coordinated by a external content strategist. This post describes the advantages and the implementation process.