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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Content strategy to meet the Transparency Act

The legal rules to ensure transparency, citizen access to public information and good governance, and to fight corruption, affecting thousands of businesses and organizations of all sizes. They should necessarily publish its economic relationship with Administration. This post explains what data should to disclose and how.

Post in Spanish: Guía de contenido para cumplir la Ley de Transparencia

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Implementation guide of singular corporate style in the strategic content

In an omnichannel universe, the visual singularity of the design of the contents of the brands is irretrievably lost. For the messages to be recognizable and mentally associated with the organization that publish them, it is necessary to create a sofistied Publish Guide, coordinated by a external content strategist. This post describes the advantages and the implementation process.

Post in Spanish: Guía de implantación de estilo corporativo singular en el contenido

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Fine adjustment in cascade of strategic content for non-profit

Non-profit organizations often manage emotions that influence their way of communicating. Emotions are part of a persuasive content that alters the communication line of the organization in a serious way. In addition, these non-profit institutions often have few resources to address content. To avoid possible inappropriate content for your audience, the cascade tactic allows fine-tuning.

Post in Spanish: Ajuste fino y en cascada de contenido estratégico para ONG

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Vital signs of a documented content strategy

The vast majority of companies and institutions lack a document about the content strategy of the organization. This document is vital for the present and future communication of the brand and should be preserved with the same zeal as the corporate identity manual or the crisis communication plan. The documented strategy is based on rigorous analysis and data.

Post in Spanish: Signos vitales de una estrategia de contenidos documentada

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Strategic actions to extract maximum performance to content

The expectation and curiosity aroused by our services page on Facebook has led us to classify, sort and deepen the extensive list containing this post. We have classified them into six sections: diagnosis and unified content strategy; governance; editorial intervention; assistance and production of content; audiences; and brand journalism.

Post in Spanish: Acciones para extraer el máximo rendimiento al contenido

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Content strategy to call things by their name

The dissonance between the definition of a product by an e-commerce and the expression used by the prospective buyer can cause loss of customers. It is a problem of quality of content, not about the company culture or their SEO activity. This post explains how to identify problems and proposed six possible solutions that provides content strategy.

Post in Spanish: Estrategia de contenidos para llamar a las cosas por su nombre

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