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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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«HTML5 para periodistas», for sale on iTunes and Amazon

Edited by Estrategia del Contenido®, “HTML5 para periodistas. Manual de uso práctico”, by Carlos J. Campo, has been offered for sale on iTunes and Amazon. The book is available both in print and in epub format. The manual instructs from the perspective of the content creator on the necessary changes in the source code to achieve semantic messages.

Post in Spanish: «HTML5 para periodistas», a la venta en iTunes y Amazon

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Reasons for writing using HTML5 semantic

Any content creator is required to use language HTML5. This is the language that interpret all devices that are able to display the message, from a watch to a highway marquee. The correct coding allows robots to interpret what is said and does not affect human understanding. Currently, the semantic write positioning is better on search engines pages.

Post in Spanish: Motivos para redactar usando HTML5 semántico

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Content quality criteria according to reading patterns

The inclusion of touch screen behavior on other devices is changing the reading patterns of web pages. Models that were only given on mobile devices are reaching laptops and desktops. The change involves modifying the criteria for developing the content so that communication is more effective. We must forget unquestionable and automated models and incorporate more effective content strategies.

Post in Spanish: Criterios de calidad del contenido según los patrones de lectura

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Implementation guide of singular corporate style in the strategic content

In an omnichannel universe, the visual singularity of the design of the contents of the brands is irretrievably lost. For the messages to be recognizable and mentally associated with the organization that publish them, it is necessary to create a sofistied Publish Guide, coordinated by a external content strategist. This post describes the advantages and the implementation process.

Post in Spanish: Guía de implantación de estilo corporativo singular en el contenido

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Video Content: The Pennsylvania Decision Model

The decision to produce a video with corporate content is not always easy. Throughout the year, there are opportunities to choose this format, but their communicative ability or economic impact are not suitable for the organization. The Pennsylvania State University graduate school has created a publishing model that serves to make the right decision when it comes to producing a video.

Post in Spanish: Contenido en vídeo: el Modelo Pensilvania de decisión

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Contents of durations, deadlines, stages and processes

The strategic content should contribute to improve the user's time management, informing about the procedures, the stages, the alternatives and the repercussions of their decisions. This type of content linked to time is valid for all sectors. In addition to visual timelines, the author  must perform a semantic transcription of the texts for the message, which will be accessible and useful.

Post in Spanish: Contenido de duraciones, plazos, etapas y procesos

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