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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Content tools: trends about WYSIWYG editors

The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.

Post in Spanish: Herramientas de contenido: tendencias de editores WYSIWYG

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Content strategy for contact: phone numbers

A study of users of local business websites by Bright Local reveals that 41% prefer the phone call to contact the company. The phone number information is a essential component of a piece of contact content. The location of the phone number on the website requires analysis of various strategic aspects. These features are addressed in this post.

Post in Spanish: Estrategia de contenidos para el contacto: números de teléfono

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Content strategies to display prices

Review, from content strategy, of the excellent guide written by Nick Kolenda on setting effective prices of products and services. This post explains how to strengthen persuadability of the amounts and poses the dilemma that the rules of Kolenda forget a multicultural and heterogeneous audience.

Post in Spanish: Estrategias de contenidos para mostrar precios

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