The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.
A study of users of local business websites by Bright Local reveals that 41% prefer the phone call to contact the company. The phone number information is a essential component of a piece of contact content. The location of the phone number on the website requires analysis of various strategic aspects. These features are addressed in this post.
Experts predict the rise of video autoplay for this year. It may be a good solution for the publishing strategy of online media. However, from content strategy can backfire and affect the communicability of the sites. This post provides some clues about use.
All predictions for 2016 tell a big win for the gifographic as communicative format. But, not is a new invention. Content strategists used it for years. This post includes 9 tips on how to use the most accurate way to communicate the message correctly.
Review, from content strategy, of the excellent guide written by Nick Kolenda on setting effective prices of products and services. This post explains how to strengthen persuadability of the amounts and poses the dilemma that the rules of Kolenda forget a multicultural and heterogeneous audience.
Hasty guide of strategic content types for profane
Definition of the types of messages in content strategy. Explanations are designed for potential customers who are unaware of the functionality and features of each of the types of content that we work with.