‘title’, essential in the writing of semantic content
The 5.2 HTML update gives the title attribute a new role. The goal is for Assistive Technology (AT) to semantically identify the content. The AT devices will understand the content and will be able to summarize it or extract the data to answer user questions. Content that does not fit these features will be invisible on the Internet.
The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.
A study of users of local business websites by Bright Local reveals that 41% prefer the phone call to contact the company. The phone number information is a essential component of a piece of contact content. The location of the phone number on the website requires analysis of various strategic aspects. These features are addressed in this post.
Experts predict the rise of video autoplay for this year. It may be a good solution for the publishing strategy of online media. However, from content strategy can backfire and affect the communicability of the sites. This post provides some clues about use.
All predictions for 2016 tell a big win for the gifographic as communicative format. But, not is a new invention. Content strategists used it for years. This post includes 9 tips on how to use the most accurate way to communicate the message correctly.
Review, from content strategy, of the excellent guide written by Nick Kolenda on setting effective prices of products and services. This post explains how to strengthen persuadability of the amounts and poses the dilemma that the rules of Kolenda forget a multicultural and heterogeneous audience.