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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

Diseño de operaciones con contenido:
Análisis y ejecución de Estrategia de Contenidos
global y Periodismo de Marca

Ruta de la página y presencia en Redes sociales

Buscador interno

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‘title’, essential in the writing of semantic content

The 5.2 HTML update gives the title attribute a new role. The goal is for Assistive Technology (AT) to semantically identify the content. The AT devices will understand the content and will be able to summarize it or extract the data to answer user questions. Content that does not fit these features will be invisible on the Internet.

Post in Spanish: ‘title’, imprescindible en la redacción de contenido semántico


Content tools: trends about WYSIWYG editors

The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.

Post in Spanish: Herramientas de contenido: tendencias de editores WYSIWYG


Content strategy for contact: phone numbers

A study of users of local business websites by Bright Local reveals that 41% prefer the phone call to contact the company. The phone number information is a essential component of a piece of contact content. The location of the phone number on the website requires analysis of various strategic aspects. These features are addressed in this post.

Post in Spanish: Estrategia de contenidos para el contacto: números de teléfono


Content strategies to display prices

Review, from content strategy, of the excellent guide written by Nick Kolenda on setting effective prices of products and services. This post explains how to strengthen persuadability of the amounts and poses the dilemma that the rules of Kolenda forget a multicultural and heterogeneous audience.

Post in Spanish: Estrategias de contenidos para mostrar precios