Instructions created by users can improve the user experience of a product, prolong its useful life or add new features to the article. Alongside the official manual on the website and in the after-sales service, the Brand must include the UGC content that will enhance the user's perception of the brand and product.
Use of bodystorming in complex communicative processes
The bodystorming method allows the creation of content maps adjusted to the context of information consumption, within a content strategy. The technique is used in complex communicative processes, such as online financial information, the management of collaborations of different types or the creation of manuals instructions omnicanal. This post explains the characteristics of the method.
The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.
The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.
European security section in the content strategy of e-commerce
The EU Commission has established minimum safety levels for 27 product categories. Without a declaration of conformity with EU directives it is not possible to transfer, sell or consume certain articles in the European Economic Area. The data in this declaration can be used as structured content in e-commerce to influence purchasing decisions and improve visibility of the web page.
All predictions for 2016 tell a big win for the gifographic as communicative format. But, not is a new invention. Content strategists used it for years. This post includes 9 tips on how to use the most accurate way to communicate the message correctly.