The 5 principles of memetics for more efficient content
Michele Coscia, Harvard researcher, has studied the generation of memes regardless of its distribution. Their conclusions can be inferred five principles of strategic content to be more efficient: it is interesting, generates welfare, is timeless, it spreads slowly and is conspicuous by its specificity. Fulfilling these requirements, the 35.47% of the messages are effective.
Compilation of laws, principles, rules, theories and cognitive phenomena that influence the work of content strategist. All these rules help to create a multi platform and omnichannel content with high communicative efficiency.
The brief contagion effect of the testimony contents
A study on social mimetic about the clapping analyze the web testimonies as if it were a contagious disease. This new perspective of persuasive intent changes how you build the content of the testimony.
Rapid assessment of the possibilities of creating viral content
In a new project, we had to develop a rapid system assessment of performance produced by viral content. Our process has six outlets of information and allow conclusions on three parameters to define the profitability of building viral content. The joint consideration of the three parameters to decide whether viral content creation will be profitable.