How to create a guide to publishing content: the Dell case
The guide to publication is a schematic summary of the content strategy documents. They are the fundamental rules that outside the corporation authors must meet for publishing. The Dell case is a great example. The guide should be brief, must be structured properly and should show additional resources. Serves to maintain a quality standard.
Strategic content mobile model: fragmentation and essence
Circa Analysis, app for iPhone and strategic content model for mobile phones. 12 journalists are fragmenting the breaking news. The news data become useful flashcards. The news is followed as by Storify. The information essence reaches efficiently the reader.
The RACI (Responsible, Accountable, Consulted and Informed) matrix is used in Content Strategy during the modeling content phase, with the workflow diagrams for each informative piece. The model serves complex content creation departments that are geographically disaggregated or have outsourced functions, to improve their processes and recognize responsibilities in each editorial function.
Content strategy for planning the corporate intranet
The success of an intranet depends more on content strategy than on technology. When planning the intranet, it is necessary to analyze the jobs as audiences and determine what information each recipient needs. This way they will find faster the information and the useful content will always be up to date. Some classic intranet features can be replaced by other more effective platforms.
Creating corporate video content with a mobile phone
Tips for building a corporate video message using a simple mobile phone to film, montage, upload and publish the content. The use of the interview makes it possible to extract informative statements that illustrate and contribute greater veracity and credibility to the organization. The use of domestic tools such as the mobile phone brings immediacy and economic sustainability.
The transposition of a European directive into Spanish law obliges most companies to publish a mandatory report on Corporate Social Responsibility (CSR) that can be converted into strategic content. The law establishes the informative sections that companies should address in this report: anti-corruption measures, labor relations, gender equality, sustainability, etc.
Strategic scrutiny milestones in experimental content
Criteria for the determination of the moment in which some experimental content is to be scrutinized by the organization. The scrutiny will sought opinions on the decisions that have been made in the process of developing the message. The test serves to continue the project or to go back and reconsider some of the decisions taken. This assay is useful when there is no previous experience.