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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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The semantic content improves positioning 45% of the time

For a month we performed an experiment with content that brings semantic values ​​and with simple HTML5 content. 45% of the time, content with semantic values ​​created with the guide of the book «HTML5 para periodistas», improved search engine rankings. 225% of the time the outcome was neutral. The test shows that the semantic value of HTML5 positions better and faster.

Post in Spanish: El contenido semántico mejora el posicionamiento un 45% de las veces


SEO manipulations of content that now penalizes positioning

Changes in the algorithm of Google are affecting maneuvers on the content to improve positioning. Techniques such as Article Spinning, Link Chaining, Stitching Content or the access restricted to content are discovered now by the search engine robot. All they behave penalties. The only viable solution is to build a solid and overall content strategy to change the communicative paradigm of brands.

Post in Spanish: Manipulaciones SEO del contenido que ahora penalizan


Content strategy to call things by their name

The dissonance between the definition of a product by an e-commerce and the expression used by the prospective buyer can cause loss of customers. It is a problem of quality of content, not about the company culture or their SEO activity. This post explains how to identify problems and proposed six possible solutions that provides content strategy.

Post in Spanish: Estrategia de contenidos para llamar a las cosas por su nombre


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Money and quality of life: how Google ranks content

The latest edition of the Google Search Quality Rating Guide categorized the content by thematic. The search engine creates two categories, one for content related to personal finance, health and individual well-being and another for the other contents. Google considers web communication on the Internet as a conversation between people.The content is valued from expertise, authority and trust.

Post in Spanish: Dinero y calidad de vida: cómo clasifica Google los contenidos


The conservation of URLs in content updates

When a website is technologically updated or when the content is changed often sacrifice the URL of the page. Inadvertently the usability and performance of the website are damaged, and also affect other web sites that we link. This post explains the damage and possible solutions that can provide content strategists.

Post in Spanish: Conservación de las URL en actualizaciones de contenido