List of uses of content strategy: branding, level of engagement to brand, SEO, launching new products or services, increase visitors, improve brand positioning, enhance reputation, be visible to semantic search engines and graphs interests.
The semantic content improves positioning 45% of the time
For a month we performed an experiment with content that brings semantic values and with simple HTML5 content. 45% of the time, content with semantic values created with the guide of the book «HTML5 para periodistas», improved search engine rankings. 225% of the time the outcome was neutral. The test shows that the semantic value of HTML5 positions better and faster.
SEO manipulations of content that now penalizes positioning
Changes in the algorithm of Google are affecting maneuvers on the content to improve positioning. Techniques such as Article Spinning, Link Chaining, Stitching Content or the access restricted to content are discovered now by the search engine robot. All they behave penalties. The only viable solution is to build a solid and overall content strategy to change the communicative paradigm of brands.
The dissonance between the definition of a product by an e-commerce and the expression used by the prospective buyer can cause loss of customers. It is a problem of quality of content, not about the company culture or their SEO activity. This post explains how to identify problems and proposed six possible solutions that provides content strategy.
The omni channel functionality of the extended FAQ
Extended FAQ should be seen as a microsite within the main site, which helps explain the life cycle of each product or service offered. When the FAQ is built with methods of structured content or intelligent content, brings more value to the brand, all time and in all channels.
Money and quality of life: how Google ranks content
The latest edition of the Google Search Quality Rating Guide categorized the content by thematic. The search engine creates two categories, one for content related to personal finance, health and individual well-being and another for the other contents. Google considers web communication on the Internet as a conversation between people.The content is valued from expertise, authority and trust.
When a website is technologically updated or when the content is changed often sacrifice the URL of the page. Inadvertently the usability and performance of the website are damaged, and also affect other web sites that we link. This post explains the damage and possible solutions that can provide content strategists.