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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Changing trend: Slow Content (I)

First of a series of two blog entries analyzing the slow content trend in content strategy. The first part defines the consumers type. It acts as a benchmark for others. It also discusses the circumstances of social, economic and technological of the individual-reader that facilitate this new trend.

Post in Spanish: Cambie de tendencia y apúntese al movimiento Slow Content (I)


The connection between the extended content and the user affinity

A study by Chris Breaux, of Chartbeat, has shown a direct relationship between the time spent at site and the degree of adhesion of the user to the thesis defended by the author. Although Breaux warns that the study is not conclusive, suggests that a stay of more than one minute accomplished convincing more the reader.

Post in Spanish: La relación entre el contenido extenso y el convencimiento del usuario


The strategic role of data journalist at Brand Newsroom

Data Journalism (DJ) has 3 phases: data mining, visualization and narrative, and programming and technology development. DJ teams are composed of 3 or more professionals. This post discusses the factors involved in the decision to incorporate a data journalist —or an entire team— on a Brand Newsroom. It takes into account that the journalist can work internally the corporate big data.

Post in Spanish: El papel estratégico del periodista de datos en la Redacción de Marca