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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

Diseño de operaciones con contenido:
Análisis y ejecución de Estrategia de Contenidos
global y Periodismo de Marca

Ruta de la página y presencia en Redes sociales

Buscador interno

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Tiempo real

Factors real-time activity in Brand Journalism

Analysis of the three factors of the Brand Newsroom to organize their work in real time. First, generate a sense of gratification in the comments on the corporate blog. Furthermore, having the opportunity to newsjacking. And finally, keep alive the conversations on social networks.

Post in Spanish: Factores de la actividad en tiempo real en el periodismo de Marca


Indications for use of heat maps in real time for local content

The geographical position data of mobile phones can become useful content for show information of local character. The generation of a heat map in real time converts this data into useful and practical content, gregarious, funny, persuasive and analytical. In this post different indications for using heat map for these purposes are proposed.

Post in Spanish: Indicaciones de uso de mapas de calor en tiempo real para contenido local


Content strategies for the use of web notifications

50% of visitors to websites that offer web push notifications subscribe to them, according to several studies. These reports also show that the cancellation rate is 10% per year. The annoying user who abandons notifications has lost his confidence in communication and corporate brand image. This post collects content strategies to reduce the abandonment rate and contraindications of this technology.

Post in Spanish: Estrategias de contenidos para el uso de notificaciones web


Creating corporate video content with a mobile phone

Tips for building a corporate video message using a simple mobile phone to film, montage, upload and publish the content. The use of the interview makes it possible to extract informative statements that illustrate and contribute greater veracity and credibility to the organization. The use of domestic tools such as the mobile phone brings immediacy and economic sustainability.

Post in Spanish: Cómo crear contenido corporativo en vídeo con un teléfono móvil


Factors for post-mortem stage in content strategy

Analysis of factors affecting the planning and development of the post-mortem stage for strategic content management. The study was performed from the dissolution of an electoral coalition. The four trigger factors are: end the contract with the agency content strategy, seasonal end of the activity of the organization, total end of the activity or program of action, and the crisis communication.

Post in Spanish: Factores de la etapa post-mortem en estrategia de contenidos


Example of bad content for an sloppy crisis communication

Study of youniquemoney.es business communication, unauthorized by the Spanish central bank. The texts are bad, programming are sloppy, 404 status pages are mistaken, there are contents that seem undeterred by the crisis and excuses blame others for their situation. The case demonstrates the need for integration of crisis communication into content strategy.

Post in Spanish: Ejemplo de mal contenido para una comunicación de crisis chapucera


Factors to take the best decision in content strategy

Mathias Maul, from Hamburg (Germany), attended the meetup about content strategy in Barcelona to establish the four factors that influence the adoption of smart decisions. To Mr. Maul have to consider the reasoning, external trends, personal feelings and the speed of adoption and implementation.

Post in Spanish: Factores para adoptar la mejor decisión en estrategia de contenidos