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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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Parametric content for large volumes of information

Catalogs and online stores use parametric navigation to reduce the chances of responses to the needs of users. Sites with a huge volume of content can not use this style of navigation. To reduce the volume of responses is necessary to write a parametric content into selected pages. This post discusses why and how.

Post in Spanish: Contenido paramétrico para un gran volumen de información


The ‘cruft concept’ in content strategy

The cruft is formed by elements of programming and content components that impair the correct transmission of the page message. Although the effect seems imperceptible, users are frustrated by not access the content they want immediately. The content strategist must sublimate the main content and eliminate or relegate secondary and superfluous content based on the device query.

Post in Spanish: El concepto ‘costra’ en estrategia de contenidos


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Content quality criteria according to reading patterns

The inclusion of touch screen behavior on other devices is changing the reading patterns of web pages. Models that were only given on mobile devices are reaching laptops and desktops. The change involves modifying the criteria for developing the content so that communication is more effective. We must forget unquestionable and automated models and incorporate more effective content strategies.

Post in Spanish: Criterios de calidad del contenido según los patrones de lectura


Content strategy to save money on user manuals

The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.

Post in Spanish: Estrategia de contenidos para ahorrar en los manuales de usuario