14 principles to create a content strategy in start-ups
List of open to readers who collects 14 tips for creating a content strategy for entrepreneurs and start-ups. Before you create content, you must have a clear strategy. The content strategy is a corporate culture.
List and description of all documents in the final document of content strategy or that can integrate. Each option corresponds to a unique project circumstance or consulting contract. The list we served to answer the questions of our customers that don’t know what is a content strategy.
Digression on the content so that the mark is more nicer
Periscope shows a dog in its development team. Other web sites hide small digressions in their content. The joke is used to be nicer. Digression in the content must meet certain requirements: brevity, lack of commitment and self-parody, among others.
In very competitive economic sectors, with many operators and undifferentiated content, the fine tuning of the content creation processes can be decided from a Systematic Tonal Analysis. The study breaks down the four dimensions of corporate voice into quantifiable factors, eliminating subjectivity and allowing repetition of results. This post explains how we do it in Estrategia del Contenido.
Fine adjustment in cascade of strategic content for non-profit
Non-profit organizations often manage emotions that influence their way of communicating. Emotions are part of a persuasive content that alters the communication line of the organization in a serious way. In addition, these non-profit institutions often have few resources to address content. To avoid possible inappropriate content for your audience, the cascade tactic allows fine-tuning.
Turn-based governance strategy for multi-departmental content
The rotational content governance method is a content strategy that ensures the economic sustainability of communication and reduces the margin of error. Content strategists take turns weekly to take control of published corporate content. This model is suitable for large organizations that publish enormous amounts of multidisciplinary and multi-departmental content.
No-persuasive content that promotes user decisions
When the content is clearly persuasive, is aversive and expires quickly. Instead, the piece of content that qualifies as the theory of Sense-Making communication is more efficient and durable. The theory was established in the field of business management, to find out how decisions were made, and moved into the field of public communication.